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Connecting the dots between Covid-19 and the not so Great Reset
You may have heard of the “Great Reset” by now. Maybe you’ve learned about it from one of these articles in Time Magazine. Maybe you’ve learned about it from this silly BBC hit piece. Maybe you’ve learned about it from this op ed in Forbes. Or maybe your “crazy conspiracy theorist” uncle forwarded you one of the many videos on Youtube that mentions this topic. But what exactly is the “Great Reset”? Who is behind it? Why is there such a buzz surrounding it? And how does this relate to Covid-19? The purpose of this article is to help you answer these questions.
The launch of the “Great Reset” campaign
As I’m writing this article, it’s exactly 6 months since the “Great Reset” campaign was launched. Since 3 June 2020, the website of Charles, Prince of Wales, would contain a section titled “The Great Reset”, which contains the following statements :
Today, through HRH’s Sustainable Markets Initiative and the World Economic Forum, The Prince of Wales launched a new global initiative, The Great Reset.
For over fifty years, His Royal Highness has promoted action for a sustainable future to ensure that the natural assets can endure for future generations.
In January 2020, The Prince launched his Sustainable Markets Initiative at Davos, which calls on communities, businesses, investors and consumers to take the urgent and practical steps required to transition to more sustainable practices.
The Great Reset, which was launched during a virtual roundtable today, aims to rebuild, redesign, reinvigorate and rebalance our world. It has been designed to ensure businesses and communities ‘build back better’ by putting sustainable business practices at the heart of their operations as they begin to recover from the coronavirus pandemic.
On that same day, Klaus Schwab, the founder of the World Economic Forum (WEF), published the following on the WEF website :
There are many reasons to pursue a Great Reset, but the most urgent is COVID-19. Having already led to…
